„The most
beautiful pictures
are those created
in the minds of the
audience. “

„With brand
events, the most
important thing
is the brand
- and not its
enactment.”

„The art of
attraction design
is knowing
what to omit.”

„There's
always an audience
for quality. Even when
the public isn't actively
aware of it, it can
still sense it. ”

„Creation and
organisation are
inextricably linked
to each other”

„It´s the right
interface,
the point where
people and information
meet, that is crucial
for conveying
the message.”

„In-depth content
and entertainment
needn´t contradict
each other. ”

„Small,
silent statements
are more effective
than large,
noisy gestures. ”

„Und wenn
du denkst, es geht
nicht mehr, kommt
von irgendwo 'ne
Flanke her...”
Günter Netzer

„It is not the
understanding of
the public's reality
that counts, but an
understanding of its
most profound
wishes. ”

„A successful
event may celeb-
rate rituals and
cultivate traditions,
but never habits.”

„Only those who
don´t ingratiate
themselves with the
audience will
really reach it.”

„Never
stop seeking
what seems
unobtainable.”

„The public
always knows
exactly what it
wants, even when
gathered en
masse.”