Uhlmann Pac-Systeme

Trade Fair Stand Achema

Ready for More

ACHEMA is the world's leading trade fair for the process industry, featuring the current key topics sustainability, digitalization, product safety and modular production. The trade fair stand by Uhlmann Pac-Systems and Cremer, the two pharmaceutical packaging experts from the Uhlmann Group, focusses on future-oriented, flexible and sustainable packaging solutions for pharmaceutical products of all dosage forms. 

The central message "Ready for More" positions Uhlmann as a premium partner with solutions to help the pharmaceutical industry master the challenges of the future and successfully shape the sustainable transformation along the entire value chain.

  • Milla Uhlmann ACHEMA 01
    Photo: Günther Bayerl

Large wooden surfaces define the first impression of the trade fair stand and vividly illustrate the importance of sustainable solutions in the Uhlmann Group's strategy and portfolio development. The company's dynamic approach is translated into a three-dimensional experience space in which cube-shaped surfaces derived from the brand logo lend character and structure to the stand. The highlight and central exhibit of the trade fair stand is the new "Parenteral Tray Center 200" (PTC 200), which embodies Uhlmann's sustainable and future-oriented packaging solutions: The PTC 200 allows parenterals such as syringes or vials to be packaged in both cardboard and plastic on the same machine, enabling the company to respond flexibly to future market requirements. It will be fully operational at the trade fair and will be the focus of the live presentations and product demonstrations.

A distinct visitor journey

Visitors experience the trade fair stand as a trinity. They are welcomed in a consultation area, where the full range of Uhlmann topics is revealed. The Innovation Area at the center of the stand presents the latest solutions and products from Uhlmann and Cremer. The adjoining lounge and bar areas create an open atmosphere for new contacts and informal exchanges as well as the nurturing of long-standing business relationships in concentrated dialog.
  • Uhlmann Achema Milla Uebersicht 02
  • Uhlmann Achema Milla Uebersicht 01
  • Milla Uhlmann ACHEMA 02
    Photo: Günther Bayerl

A digital stage for the hot topics

A large LED billboard floats in the center of the trade fair stand and communicates the main themes of the Achema presentation: animated clips toy with the boxes characteristic of the Uhlmann logo. By interpreting them as dynamic and three-dimensional elements, the most important main themes and messages are presented in a constantly new and visually surprising manner. The billboard also serves as a presentation and show element for the live formats.

  • Milla Uhlmann ACHEMA 06
    Photo: Günther Bayerl
  • Milla Uhlmann ACHEMA 11
    Photo: Günther Bayerl
  • Milla Uhlmann ACHEMA 10
    Photo: Günther Bayerl

Large, flexible touch monitors with a benefit-oriented content and UX concept developed especially for the trade fair serve as sales and consulting tools for the stand team. They allow quick access to the most important topics and are designed as an interface to a virtual 3D world in which all key content is also permanently digitally available for customer communication before and after the trade fair.

  • Milla Uhlmann ACHEMA 03
    Photo: Günther Bayerl
  • Milla Uhlmann ACHEMA 08
    Photo: Günther Bayerl

Reuse and recycle: sustainability – the central theme of the presented solutions – is a top priority in the construction of the trade fair stand.

Floors, walls and the bar are made of real wood elements that are designed for multiple use and can be easily recycled when their utilisation cycle comes to an end. The specially designed consultation tables are also developed for multiple use and were already employed at Interpack 2023 and at internal company events. The new lounge furniture installed at the Achema is intended for subsequent use at the Uhlmann Group headquarters.

  • Milla Uhlmann ACHEMA 04
    Photo: Günther Bayerl
  • Milla Uhlmann ACHEMA 09
    Photo: Günther Bayerl
  • Milla Uhlmann ACHEMA 12
    Photo: Günther Bayerl

„A tailor-made trade fair presentation and a fine example of consistent consequent development. Many thanks to the creative team at Milla & Partner for the great collaboration.”

Gabi Bauer, Head of Marketing & Communication Uhlmann Pac-Systeme

Synergies and evolution

A large counter connects the bar and catering areas of Uhlmann and stand neighbor Harro Höfliger, transforming the hall aisle into a communication zone. The trade fair stand is a prime example for the continuous evolution of the design concept: last year's booth at Interpack was supplemented with new, reusable modules. In addition, the presentation of the group company Cremer was integrated into the stand, so that Uhlmann and Cremer now exhibit together at Achema.
  • Milla Uhlmann ACHEMA 05
    Photo: Günther Bayerl
Services
  • Stand architecture: Concept, design, layout and implementation planning
  • 3D rendering, visualization
  • Conception, design, editing and production of media content
  • On-site construction supervision
Category
Trade Fair Stands
Industry
Pharma

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