ADAM for Hydraulic Hoist Ballet and Pallet Cage Horizon

The annual Adam & Eva Awards were awarded in Mannheim last night in a festive gala event. As almost every year, Milla & Partner was among the winners, impressing the jury with their Hydraulic Hoist Ballet and Pallet Cage Horizon, two installations which Milla & Partner created for the Mercedes-Benz stand as an intrinsic part of its architecture and communication concept.

While the ballet along the glass front of the stand clearly defined the brand space, all along the opposite wall, a series of pallet cages dominated the landscape - a 6-meter high and 40-meter wide horizontal surface created entirely from the standardised metal cages used for delivering auto parts worldwide.