Milla & Partner garners DDC award

“This is the AND”, an installation created by Milla & Partner with a communication chain encompassing diverse media channels, has been honoured with a DDC award. The new Corporate Design of Milla & Partner focuses on the “&” as the pivotal symbol for the core competency of the agency – to connect people with brands, themes and people. A lightning “&”, together with old Telefunken-Displays, was the interactive center of the awarded project.Adressees were connected to the installation via a website, where they could enter their own word pair. To their surprise, they found themselves in the middle of the agency: True individual interaction and face-to-face communication developed directly on site in the Milla premises. 70 % of the invited people reacted actively, more than 2000 word pairs were sent.

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