The Art of the Staircase: Re-Branding for METALLART

METALLART specializes in high-quality staircase projects, especially in the luxury segment. The commitment of the globally operative company, which grew out of a Swabian blacksmith's workshop, is to create staircases as sculptural building elements of exceptional elegance and technical excellence – they stand out functionally, and also as works of art in any setting. A hidden champion? To communicate corporate values and brand identity internationally, Milla & Partner worked with METALLART to develop a new mission statement and brand positioning. As a first step, the new corporate design has now been rolled out. The next stages over the course of the year are the brand book, a high-quality publication on the world of stairs, and, together with partners PANDA and blubb media, the new website and image film.