ADC Art Directors Club

Awards show

Award winners on the catwalk

The ADC Awards Show marks the annual climax of creative activity in the advertising sector - raising high expectations on the creative side

For the 2008 show, a 56 m-long catwalk was the pivotal conceptual element for the presentation of the awards, based on a concept developed by Milla & Partner together with ADC-colleagues Matthias Kindler, Joachim Hauser, Nora Penadez und Susann Schronen. The catwalk was also used to decoratively shape and logistically organize the after-show catering: a striking architectural element as show stage and service access route in one. After the huge success in 2008, the show for 2.000 guests in 2009 was again created and produced by Milla & Partner. This year faced the same challenges: Inspiring enthusiasm in a fastidious, critical audience. Celebrating the winners. Perfect organization in an exciting location. Plus the creative handling of a budget in times of economic crisis.

Services
  • Spatial staging in an old industrial site
  • Overall technical and organizational planning
  • Technical and editorial preparation of content
  • On-site coordination
  • Catering coordination
Industry

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