Inaugural ceremony for new trade fair grounds
A grand theatrical corporate design experience marked the official opening of the new Stuttgart Messe
The concept for the ceremony was derived entirely from the new trade fair centre´s corporate identity: the yellow and grey silhouettes used in the 2D publicity campaign were transformed into three- and four-dimensional features. Stage design, moving back-projections, lighting effects and the choreography developed with Rolando D´Alesio for 20 dancers from the John Cranko School melded to form a theatrical corporate design experience.
Johannes Milla, CEO and creativ director„The grand opening of the new Stuttgart Messe for 2.000 guests of honour, the Federal President and numerous industry captains from Baden-Württemberg placed special demands on security and protocol. And creativity: how do you stage an opening for an audience that has already seen it all?”
Services
- Concept, design, planning and execution of medial stage design and choreography
- Stage design
- Consultation with protocol, security and all authorities
- On-site coordination
- Ongoing fair construction documentary