Mercedes-Benz

ServiceGipfel 2018

#SG10. NEW CITY. NEW LOCATION. NEW CONCEPT.

The service summit is the internal service event of Mercedes-Benz Sales Germany. In 2018, the service summit moved to Germany´s digital capital: Berlin. In the former Tempelhof airport, Milla & Partner created a completely new dialogue platform reflected in design, process and event formats.

#SG10 IS THE NEW BEGINNING – BRANDED AND SPATIALLY TANGIBLE

For three days, the 11,500 visitors and 200 internal and external exhibitors created an inspiring mix of interaction, learning, dialogue and entertainment. The service summit offered a wide range of information and experience for the participants and included an exhibition of several thousand square meters and evening events. With the #SG10, a conceptual new beginning not only took place in appearance and communication design – in an overall holistic approach, this included the hall planning, spatial areas, presentation formats, digital access and branding.

SERVICE AREAS IN START-UP ATMOSPHERE

This campus area is the open and versatile centre - the heart of the #SG10. Here, all paths cross, everyone comes together, and the opening and management keynotes take place on the campus stage. The entire campus area is designed in a communicative start-up atmosphere. Starting from the campus stage, a uniformly distributed network of ten TouchPoints extends through the Tempelhof hangars 5.6 and 7. These TouchPoints, built from containers, mark a new spatial format: they give orientation as bright yellow landmarks and form the spatial structure of the exhibition.

Each individual TouchPoint offers an inspiring overview to an important service topic – with impulse presentations and views on digitalization. In the vicinity of the TouchPoints exhibitors offering products and solutions for the respective topic can be found. #SG10 from person to person: experienced service professionals are available as thematic ambassadors to the TouchPoints for direct and personal exchange.

From invitation to entire logistics

A specially programmed webspecial for the #SG10 ensured maximum comfort and efficiency in all areas. Here guests could inform themselves about the program and plan their visit individually: all intra-group and external exhibitors had the possibility to assemble their stand equipment from individually configurable modules that were based on the event design. This enabled a stringent appearance despite individual wishes and needs. As with the past service summits, the complete organisation and handling of the participant and exhibitor management lay in the hands of Milla & Partner. 

Services
  • Concept, design, planning and execution of event formats

  • Concept, design, planning and execution of the trade fair space

  • Design Campus Area

  • Design of modular trade fair elements

  • Concept, design, planning, execution and directing of the evening events

  • Coordination with protocol, security and all authorities of participant and exhibitor management

  • Development of all communication measures: claims, displays, exhibits thematic presentations, control system

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