a symbol of innovation and networking
Premiere at Hanover Fair 2018: Milla & Partner developed a new modular and scalable trade fair design for Baden-Württemberg International (bw-i).
The image of a processor functions as the guiding communicative principle: this symbol for the high level of innovation and international networking in the south-western German state of Baden-Württemberg is transferred to the entire booth and consistently implemented. The dominating element in the center of the stand is a large cube, from which the area is divided into various zones. A large floor graphic marks this area and separates it from the surrounding exhibitors.
Reduce to the max ...
The consistent basic element for all exhibitors is the so-called bw-i desk, which can be individually expanded with additional components as required. This modular design allows exhibitors to arrange an individual package. The reduction to the bw-i desk has two advantages: The new clarity increases the visibility of the individual exhibitors without affecting the overall impression of the stand. At the same time, the system creates a high level of scalability and modularity for all upcoming national trade fair appearances
Trade Fair Stand as open dialog plattform
The 28 exhibitors from Baden-Württemberg include medium-sized companies from metal processing and mechanical engineering - but also start-ups, networks and individual regions. New products, developments and pilot projects from the field of industrial supply are presented. During a formal reception on the stand, Nicole Hoffmeister-Kraut, the Baden-Württemberg Minister of Economic Affairs, took the opportunity to emphasise the diversity and performance of these innovative southern companies.
Marina Schmid, Head of Department International Fairs and Location Communications„Our objective is to position the business location of Baden-Württemberg to a worldwide audience and to present it attractively. That's what we achieved with the new trade fair stand: the modern and open design reflects the innovative strength of our state at first glance and appeals to visitors in a completely new way.”
Services
Concept, design, planning and construction supervision of the exhibition stand
Concept and design of the communication measures
Creation of the stand graphic
Concept, design of the exhibition furniture
Editorial staff