Baden-Württemberg International

Trade Fair Stand Hanover Fair

a symbol of innovation and networking

Premiere at Hanover Fair 2018: Milla & Partner developed a new modular and scalable trade fair design for Baden-Württemberg International (bw-i).

The image of a processor functions as the guiding communicative principle: this symbol for the high level of innovation and international networking in the south-western German state of Baden-Württemberg is transferred to the entire booth and consistently implemented. The dominating element in the center of the stand is a large cube, from which the area is divided into various zones. A large floor graphic marks this area and separates it from the surrounding exhibitors.

Reduce to the max ...

The consistent basic element for all exhibitors is the so-called bw-i desk, which can be individually expanded with additional components as required. This modular design allows exhibitors to arrange an individual package. The reduction to the bw-i desk has two advantages: The new clarity increases the visibility of the individual exhibitors without affecting the overall impression of the stand. At the same time, the system creates a high level of scalability and modularity for all upcoming national trade fair appearances

Trade Fair Stand as open dialog plattform

The 28 exhibitors from Baden-Württemberg include medium-sized companies from metal processing and mechanical engineering - but also start-ups, networks and individual regions. New products, developments and pilot projects from the field of industrial supply are presented. During a formal reception on the stand, Nicole Hoffmeister-Kraut, the Baden-Württemberg Minister of Economic Affairs, took the opportunity to emphasise the diversity and performance of these innovative southern companies.

„Our objective is to position the business location of Baden-Württemberg to a worldwide audience and to present it attractively. That's what we achieved with the new trade fair stand: the modern and open design reflects the innovative strength of our state at first glance and appeals to visitors in a completely new way.”

Marina Schmid, Head of Department International Fairs and Location Communications
  • Concept, design, planning and construction supervision of the exhibition stand

  • Concept and design of the communication measures

  • Creation of the stand graphic

  • Concept, design of the exhibition furniture

  • Editorial staff

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