Trade Fair Stand IAA

Hereditary automotive expertise

At IAA 2015, MAHLE presents itself with a strategy of networked business fields and a new, theme-filled visual presentation.

It´s no secret in the automotive industry that Mahle technology is often inside products carrying other brand names. The Mahle slogan "Driven by Performance" stands for vehicle technology that ensures clean air, fuel efficiency and driving fun. The iconography of the Mahle DNA represents not only the comprehensive and unique technological competence in terms of automotive engineering, but also the ensuing and growing network of business areas. Mahle positions itself as a solution provider and focuses on its three strategic core themes.

Technological competence with dynamic drive

On the long and narrow trade fair stand, Mahle merges all theme communication plus an additional functional building into one area. Not the product is at its forefront: all communication measures are consistently based solely on the client benefit. The great horizon is characterized by the DNA, which repeatedly switches the arc of suspense between two and three-dimensional forms. It transforms into bold product icons indicating the various topics whilst revealing the high level network of MAHLE's know-how in its microstructure. Exhibit islands offer opportunities for in-depth conversation with interactive media spaces at each highlight.

With this IAA presentation, MAHLE underlines its claim: to be one of the main providers in the automotive industry in terms of diversity and depth, as proven by its strong growth in the 2015 fiscal year.

  • Concept
  • Graphic communication
  • Media design

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