Trade Fair Stand Child + Youth

The new face of the consumer brand "gb"

At the Child + Youth 2015 trade fair in Cologne, global player Goodbaby International´s new consumer brand "gb" presented their product range.

For the premiere of this completely new and technically sophisticated product range, Milla & Partner designed a stand to meet the high demands of Goodbaby regarding design and high-tech. A technically distinct grid and gradient motifs determine the design of the representative stand. The very prominent "gb"-orange, as well as an airy and elegant glass architecture for the product presentations place the brand and its products in the foreground. Single product-related presentation areas are staged like precious gems inside a semi-transparent sheath. This gives the stand a concept store character and ensures a relaxed visit in the midst of the hustle and bustle of the fair.

  • Development of the corporate architecture 
  • Concept, design, planning and construction supervision of the stand 
  • Design, elaboration and printing support of the complete brand and product communication on the stand

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