ServiceGipfel 2016

The pivotal forum for the nationwide sales and service network

ServiceGipfel 2016: "Together as one" was the motto joining almost 10,000 participants from all across Germany

The central forum for the nationwide sales and service network of the brands Mercedes-Benz, smart and FUSO had a number of different formats on offer for visitors: training courses and lectures on current topics, an exhibition with a record number of exhibitors, various vehicle presentations and an openair course for test rides as well as evening events with up to 4,000 guests.

Milla & Partner intermeshed all the different meeting formats, allowing for a maximum of participant interaction whilst enabling total individual planning. After the successful events in 2010, 2012 and 2014, this was the fourth consecutive time that Milla & Partner was responsible for concept, design and implementation of the ServiceGipfel on the Hanover Trade Fair Grounds on behalf of Mercedes-Benz.

Also in the hands of Milla & Partner lay the complete organisation and handling of participant and exhibitor management

Using a specially programmed online platform, guests could gather advance information about the program and individually plan their visit - from registration, to the selection of individual forums and training sessions to itinaries, hotel bookings and on-site shuttle services. Exhibitors could use the site to plan their stand using equipment modules in ServiceGipfel design, thus ensuring a clear line in communication design throughout the exhibition.

The key visual picked up on the overriding motto and was consistently implemented in all individual components of the three-day event, making the connection of service and distribution visually visible and tangible for all. The close interlinking of the offered formats, a clear and concise layout, efficient participant and exhibition management as well as the professional implementation guaranteed the event to become an exciting meeting platform for the participants.

  • Concept, design, planning, and execution of the evening events
  • Concept, design, planning and implementation of training and information sessions
  • Concept, design, planning and execution of the exhibition
  • Design modular trade show items
  • Design of ServiceLounge
  • Consultation with protocol, security and all authorities
  • Participant and exhibitor management
  • Development of communication activities: claims, displays, exhibits, theme presentations, guiding system

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