Bosch

Foyer Headquarter Feuerbach

MULTI-TALENT IN THE NEW DRIVE TECHNOLOGY HEADQUARTER

Bosch is instrumental in shaping the global mobility revolution. As partner of automotive and commercial vehicle manufacturers, Bosch single-handedly provides diversified, intelligent and sustainable solutions for the powertrain. The company´s key role in setting the course for tomorrow's mobility is impressively conveyed in the new headquarter foyer in Stuttgart.

The foyer is a highly flexible space offering opportunities to a wide range of target groups: for dialogue, in theme and product communication and as an event centre. The modular architecture, staging and media presentations are merged with state-of-the-art conference technology to create a hybrid space that can be completely transformed. Located at the interface between internal and external communication, the foyer brings together employees, customers and partners as well as potential employees and the public.

DIGITAL FIRST: MEDIAL EXPANSION OF THE SPACE

The Virtual Network Wall is a key motif in the Style Guide Milla & Partner developed together with Bosch for their foyers worldwide. By installing four modular, high-edged large-format LED panels to create an immersive spatial experience, the Virtual Network Wall now becomes expanded and dynamized in the new Powertrain Solutions foyer. The LED panels can be maneuvered over a wide exhibition area via a ceiling rail system and so serve a broad range of exhibition, presentation and workshop situations. As the grand gesture, the Virtual Network Wall can also connect the foyer and the auditorium: the LED may be connected to the media area of the auditorium to more than double the number of seats, or live-connected with locations around the world for Town Hall meetings.

A READY VISION FOR THE FUTURE

The assertion to be driving force of future mobility is linked with trendsetting attributes in the image film shown on the LED panels. The chapters of the film tell the story of the new division - they illustrate current strengths, technologies and innovations that point the way to the future.

MODULAR FIRST: THE THEME ISLANDS OF THE EXHIBITION

Four themed exhibit islands refer to the three market segments Commercial Vehicles, Passenger Cars and Electrified Vehicles plus outstanding innovations. A highlight island with an attached media table enables the flexible presentation of the latest topics. During guided visits the host can use the media table for his presentation via tablet. The theme islands can be moved, allowing for maximum modularity and flexibility of the space. The foyer is complemented by separate zones for presentations and discussions in an exclusive and concentrated atmosphere.

Services
  • Overall interdisciplinary concept and experience design
  • Concept, design and planning of all spatial measures
  • Concept, design, editing, text and production of all media content
  • CGI, animation, UX, UI design, front & back end development, prototyping
  • Sound design and music composition
  • Exhibit development and design
  • Lighting concept and planning
  • Production support

Related Projects