New design expression in startup-look

At the trade fair Transport Logistic 2017, the leading trade show for the global logistics industry, Daimler Fleetboard presented itself with a completely revamped brand space. Milla & Partner developed a new exhibition stand concept for one of the world's leading providers of digital solutions for the logistics industry. With the spatial expansion of the new corporate design and the convincing integration of the new campaign, an unmistakable trade fair presentation was designed for the Daimler subsidiary.

The extensively adapted campaign motif as the graphic backdrop of the exhibition stand provided an appealing remote effect in the otherwise bustling fair – and was at the same time the first touch point with the new Daimler Fleetboard look. The total area of nearly 400 sqm was modern and open-minded and brought an innovative startup atmosphere to the stand. The clear division into different zones helped visitors in their orientation and made the core competencies of Daimler Fleetboard clear at first glance: Comprehensive know-how and many years of experience in the logistics sector. Generous, communicative workstations invited to become acqainted with the new digital services and apps in real time and to interact directly with the Daimler Fleetboard specialists.

Future orientation and new innovations play a major role for the market leader. These were presented at various levels: in entertaining live sessions, the Fleetboard experts presented the current topics and how they envision the future of logistics, whilst the freight containers on the opposite side represented everyday business in the truck industry and modern fleet management. Media exhibits gave the trade show visitors insights into the work and visions of the company.