Redesign of the corporate exhibition

The concept subtly picks up on the architecture by Richard Meyer and interprets it in the design of the exhibits. Werner von Siemens, who with his pioneering spirit inspires the company to this day to develop innovative solutions for the future, takes center stage, welcoming visitors and business partners from all over the world - his bronze bust is at the heart of a large-dimensional sculpture in the center of the exhibition. Design and message of the central sculpture relate to the surrounding four exhibition modules which address challenges of the future and Siemens´ solutions to these: demographic change, urbanisation, globalisation and climate change.

Via touch pad, guides leading groups of guests through the exhibition can configure individual tours using a special content management system developed in Milla & Partner's innovation lab, depending on the interests of the group. The exhibition space in the foyer is effectively multiplied by the variability of content by CMS and the opportunity to present all media content format-independently on all available screens.