Urban walk „My Stuttgart“ scrutinises aggressive outdoor advertising

With their urban walks „My Stuttgart“, the foundation Stiftung Geißstraße together with the daily Stuttgarter Zeitung have a tradition of taking a closer look at the city of Stuttgart from varying perspectives. On Saturday, 30 June, a tour with Johannes Milla is on the program. Theme of the approximately two-hour tour is how aggressive or harrassing outdoor advertising can change the city image.

„When a town sells itself to outdoor advertising, it loses the respect for itself and its appearance. It loses its identity and thus also the respect of its citizens and their guests“, claims Johannes Milla and aims in his guided walk to demonstrate inappropriate outdoor advertising. „Stuttgart is the most beautiful city in Germany. We must take good care of it.“ says Milla.