Shaping Mobile Life: IT-innovations at CeBIT 2012

Presentation of 50 competition finalists in a spectacular accessible work of art by sculptor Tobias Rehberger and architect Jürgen Mayer H.

Business ideas for „Shaping Mobile Life“ qualifying for the distinction of ground-breaking innovation in the field of mobile applications could be discovered at the CODE_n presentation at the CeBIT 2012. The jury of the global innovative competition CODE_n 12 selected 50 finalists from over 400 submissions.

Approximately 3,500 square meters in hall 16 were allocated for the presentation of the finalist´s solutions. The presentation at the heart of the fairground was an accessible work of art - spectacularly designed by the renowned sculptor Tobias Rehberger and architect Jürgen Mayer H.

Milla & Partner consulted the competition initiators in the development phase of the brand CODE_N. The conversion of this formidable artistic concept into a functioning trade fair stand also lay in their hands.

  • Development of the brand CODE_n
  • Structural and technical implementation of the stand
  • Concept, planning and execution of the award ceremony

In collaboration with raumHOCH, Berlin

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