New Corporate Architecture on all continents
International rollout for the new trade fair design: inspired by urban lifestyle of the target group
In 2015, the corporate architecture developed by Milla & Partner for CYBEX was sucessfully adapted for use in four worldwide markets. At the international tradefairs CBME in Shanghai, Kind und Jugend in Cologne and ABC Las Vegas, the award-winning child seat and stroller manufacturer from Bayreuth presented itself on stand sizes from 200 to 1300 sqm. The stand design was not only rolled out internationally, but also adapted to whatever the new product range required at the individual fairs. The stand´s corporate architecture designed by Milla & Partner allows for great synergies to be realized between these projects.
-
Photo: Ralph Richter -
Photo: Ralph Richter -
Photo: Ralph Richter -
Photo: Ralph Richter
The modular design easily adapts to various challenges in individual markets.
The tiered pedestal landscape forms a dynamic environment for the products, with a white, mat-like surface enclosing the colourful CYBEX design highlights. Bordered by a black gauze covering, from the outside the stand offers only a few, suspenseful insights. The deliberately reduced stand design can be adjusted flexibly for various exhibition areas and product assortments. A clever substructure facilitates the quick assembly and disassembly, a bonus for distant or difficult markets.
Martin Pos, executive director and deputy chief executive officer Goodbaby/CYBEX„The new stand clearly emphasises our high design standards and has been a strong driving force for sales in Europe, America and Asia.”
Services
- Development corporate architecture
- Concept, design, planning and construction supervision of the stand
- Design of brand and product communication on the stand
- Adaptation to different floor plans and stand sizes for international and regional trade fairs