Future model presentation

Services

Technical and organisational planning
Concept, creative direction and production of all media content
Booking show acts
Editorial content
Coordination catering

The Mercedes-Benz Product Forum is one of the most important internal events in the annual Daimler event calendar

For nine consecutive days, the vehicles of the future from Mercedes-Benz, AMG and smart are presented at the Mercedes-Benz Event Center at the Sindelfingen location. More than 2,000 international executives from the global sales organization, including dealer representatives and branch managers, are invited. The event serves to inform, plan and anticipate the sale of the vehicles of the coming years.

Stars of the event are the future automobiles

Milla & Partner created the appropriate setting to present them in the best light. Every year a new vehicle presentation is developed with an inspiring stage show, specially produced music and trailers to set the mood for the vehicle groups. The presentations are shown on a 24m wide, 3.5m high, segmented, horizontally movable LED screen with a perfectly coordinated mix of vehicle presentations, media playback and live images. The planning and realization of the evening events was also part of the task, from catering and decoration to lighting, sound and band.

During the event there is a strict photography ban for all attendees, so we do not show pictures here, but renderings of the various stage situations.