Trade Fair Stand BAU

Liveable Buildings - sustainable, digital, smart

GEZE, specialist for products, system solutions and services for doors and windows, stands for highest quality and holistic support of building technology. This premium claim is underlined with the trade fair stand designed by Milla & Partner for BAU 2023, the world's leading trade fair for architecture, materials and systems.

For the trade fair stand, Milla & Partner transformed and further developed the 2019 stand concept: GEZE is positioned as a design-strong, holistic planning system provider with a high level of consulting expertise throughout the entire procurement process. The design of the 600 sqm stand is based on the concept of the agile triangle: Customer – Products – Service. The trade fair stand is puristic, which ensures a clear structure and orientation. The focus of the agile triangle is on the encounter of people to people, bracketed by the product highlights. The interplay of materials, light, products and visual axes underlines GEZE's trade fair motto: "Liveable buildings - sustainable, digital, smart".

Every square meter a space for dialog

The architecture of the booth offers plenty of space for the presentation of original doors and windows. The various target groups – specialist planners, architects, builders, investors and fabricators – can experience everything hands-on and enter into targeted personal dialog with the specialist consultants.

Interactive media tables from Milla & Partner's Innovation Lab add content to the product presentation and bring the company's holistic approach into focus. Highlight is the combination of products and live control via the exhibit myGEZE Control: The trade fair presentation becomes a real-time demonstrator of building automation.

„The trade fair stand has succeeded in positioning GEZE as an innovative and reliable supplier who understands the needs of customers and jointly implements customized solutions. Our claim to realize livable buildings in harmony with people and the environment can be experienced.”

Heike Holfelder, Team Lead Marketing Communications GEZE

In 2023, GEZE celebrates its 160th anniversary. A large graphic wall intergrated into the stand shows the GEZE success story and presents the most important milestones in the company's history.

For GEZE, sustainability is not just a goal, but a fundamental value.

The company is actively committed to conserving resources and minimizing environmental impact. The framework of the trade fair stand therefore builds on the material of the 2019 trade fair stand and continues to use it consistently in a modified form. The lighting installation specially produced in 2019 is also reused in an adapted form.

  • Stand architecture: Concept, design, layout and implementation planning
  • 3D rendering, visualization
  • On-site construction supervision
  • Communication measures: Concept, draft, content, design, final artwork, production supervision

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