A perfectly packaged trade show experience
Uhlmann Pac-Systeme is a leading global system supplier for the packaging of pharmaceuticals in blisters, bottles and cartons. Against the backdrop of climate change, the entire pharmaceutical industry is facing major changes – with big effects in the field of pharmaceutical packaging.
Sustainability is therefore at the focus of Interpack 2023, the world’s leading trade show for packaging innovation and processes. The sustainability expertise and innovative strength of the Uhlmann Group is at the center of Milla & Partner’s concept for architecture, communication and media of the packaging specialist’s trade show stand. The architecture stages the thematic focus through the large-scale use of reusable wooden panels as a basis and platform for the product and consulting areas. Focal point is the live experience of a fully functional BEC 400 blister machine.
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Photo: Günther Bayerl
Gabi Bauer, Head of Marketing & Communication Uhlmann„In our trade show presence, communication, media, design and architecture mesh seamlessly - for a perfect visitor experience.”
Experience Uhlmann in all dimensions
A large LED billboard towers above the center of the stand. Via media produced especially for Interpack, it communicates Uhlmann’s customer orientation and solution expertise. The animated clips play with the characteristic boxes in Uhlmann’s logo and re-interpret them as dynamic and three-dimensional elements to convey key messages in a visually surprising way. The clips are also used as teasers in Uhlmann’s social media activities in the run-up to the trade fair.
Large, flexible touch monitors with benefit-oriented content and UX concept serve as sales and consulting tools for the stand team. They allow quick access to the most important topics and are designed as an interface to a virtual 3D world in which all essential content is permanently digitally available for customer communication before and after the trade show.
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Photo: Günther Bayerl -
Photo: Günther Bayerl -
Photo: Günther Bayerl
Grouped towards the entrance of the stand are the consulting tables – the area for dialog about hot topics between visitors and Uhlmann consultants. To meet sustainability requirements, the white communication elements were planned to be permanently used by Uhlmann for various eventive formats.
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Photo: Günther Bayerl -
Photo: Günther Bayerl -
Photo: Günther Bayerl
Hello neighbor – stand concept with functional synergies
A special feature of the booth concept is the integrative design of transition zones to the adjacent booth partners to achieve synergies in terms of content and function: a large counter connects the catering areas of Uhlmann and Harro Höfliger to form a coherent communication zone. On the other side, in the transition to cooperation partner Dara, a media presentation of the platform software Pexcite demonstrates the high connectivity of Uhlmann machines and digital solutions.
All in line with the trade show motto: Pharma Packaging by Uhlmann. Smart. Efficient. Sustainable.
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Photo: Günther Bayerl -
Photo: Günther Bayerl
Services
- Stand architecture: Concept, design, layout and implementation planning
- 3D rendering, visualization
- Conception, design, editing and production of media content
- On-site construction supervision