Vaillant expo

140-year success story: new multifunctional brand experience centre

Housed in a former industrial building at the center of the parent plant, the Vaillant expo highlights the various facets of the brand. It also acts as starting point for factory tours, seminars and dialogue with partners from all around the world.

Milla & Partner has planned and realized the new multifunctional Brand Experience Centre for Vaillant. Heart of the Vaillant expo is the brand exhibition. It depicts the 140 year success story of the family-owned company, bringing to life the passion of staff and partners working on solutions for the future.

Multifunctional starting point for open dialogue

Not only did Milla & Partner design the exhibition, they also developed an integrated approach for future dialogic communication. It consists of different functional spaces which the hosts can flexibly combine and interconnect depending on the occasion and audience. These include auditorium, hospitable dining table and training rooms. This integrated approach makes the Vaillant expo a multifunctional starting point for open dialogue with various trade partners.

The redesign of the interior has bestowed a warm and open atmosphere onto the former industrial hall. The corporate architecture in the style of a modern loft reflects the aspiration of the brand in every detail. Visitors from Germany and abroad will be made welcome in a friendly and uncomplicated way: seated together at the long wooden table or on the steps of the auditorium, everybody will feel at home immediately. All media content can be relayed in nine different languages, according to the origin of guests

  • Concept, design, planning and execution of the exhibition including all space-defining measures
  • Overall planning for the conversion of old industrial architecture and transformation of the facade
  • Development and design of the analogue graphic concept
  • Concept, design and programming of media content
  • Development, design and programming of a guiding device to control the exhibition content via iPhone
  • Development of exhibition dramaturgy for guided and exploratory modes
  • Concept, design and production of exhibits

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