BUGATTI World Premiere Geneva

Big Bang for the Bugatti Chiron

Geneva 2016: new Chiron presented to the international press in a spectacular media presentation

The Bugatti Chiron - the new sports car superlative: 1500 HP, from zero to 100 in less than 2.5 seconds, a limited edition of 500 in total, at a cost of €2.4 million net... This spectacular car was presented to an exclusive circle of journalists on the eve of the Geneva Motor Show. With his push of the button during a press conference organized specifically for this vehicle presentation, Bugatti President Wolfgang Dürheimer kicked off an expansive show of projection, light and sound staging all the superlatives of the car which cannot be experienced with the vehicle in a stationary position. In the course of the show, the exclusive audience experienced a sensual presentation with the cocoon gently swinging open, revealing, at the peak of the crescendo, the Bugatti Chiron.

Sensuous moment for a dream car … The show visualizes the birth of the new Hypercar.

200 shows worldwide – every show for just one spectator.

Prior to the Geneva press conference, the Chiron was individually and personally introduced to international Bugatti customers in a secret silent launch tour through Molsheim (France), London, Los Angeles and Dubai ... Customers experienced Bugatti’s new super sports car in individual show presentations at secret locations: 200 shows worldwide – with every show for just one spectator.

„An extraordinary task. The new Chiron is a milestone for the brand, the first new Bugatti for over 10 years. To us, a unique challenge, to emotionally stage such a car.”

Lennart Günther, Creativ Director
  • Concept, design, planning and execution of  all space-defining measures of the show
  • Concept, design, and programming of media content
  • Media, light and sound concept
  • Concept, organisation and realisation of the Silent Launch Tour in Dubai, Los Angeles, London and Molsheim

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