04 Innovation Lab
Innovative & involving. For real networking.
Nothing is ever quite as impressive as experiencing something for the first time. To ensure our remaining among the pioneers with our work, we have our very own think tank: the Innovation Lab.
TRANSFORMATION & ADDED VALUE. FOR REDEFINED EXPERIENCES.
Redefine the Experience! Designing the best possible outcome for our clients also means always going one step further. That's why we founded the Innovation Lab. Here, we draw on our resources and network them into unusual, groundbreaking constellations: We develop innovative technical tools, explore new methodologies, and sound out the potentials of the customer journey. With our interdisciplinary specialists, we activate groundbreaking experiences for the physical and digital space.
Peter Redlin, Creative director and CEO„In short, the Innovation Lab explores tomorrow’s communication and develops creative solutions targeted to an increasingly demanding and networked audience. We work closely with other research institutes, such as the Technical University of Stuttgart and the Fraunhofer Heinrich Hertz Institute, to evolve promising prototypes into marketable concepts.”
Researching & developing. For out-of-the-box-solutions.
Innovation is sparked where the various disciplines come together. In our Innovation Lab, game developers meet with development engineers, sound engineers with media designers, and programmers with staging directors.
Their aim: to create the interfaces of the future, to network information intelligently and playfully. Interfaces that compel and engage the audience, and that upgrade conventional interaction into interconnection.
In short, the Innovation Lab explores tomorrow’s communication and develops creative solutions targeted to an increasingly demanding and networked audience. We work closely with other research institutes, such as the Technical University of Stuttgart and the Fraunhofer Heinrich Hertz Institute, to evolve promising prototypes into marketable concepts.