experience the difference

Heart of the approximately 1,200 sqm multifunctional building complex is the "Field of Competence". Here, exhibition modules become true "Show-Cases": thanks to a sophisticated container system, black boxes can be transformed into bright yellow information and experience stations. In mutual dialogue, through digital media applications and active use, visitors learn how the company achieves its brand promise "Kärcher makes a difference" based on tasks that are typical for the work environment of their respective industries. Ten elaborate hands-on examples pinpoint the intelligent ideas concealed within the products.

The space reacts flexibly to the individual orientation of guided tours targeting diverse visitor groups. Clincher is the maximum spatial flexibility: the exhibition modules can be rolled out of the hall, so that the approximately 800 square meters can be used for events with several hundred participants. Concise floor graphics remain as a footprint. They not only serve for guidance but also as part of the striking scenographic outline, giving visitors an intuitive orientation and connecting all exhibition and meeting rooms - from the foyer to the test parcours in the outdoor area. 

A large area of wall graphics draws visitors from the foyer towards the upper floor. In the exhibition hall, this wall depicts Kärcher as a huge wall newspaper offering in-depth insights into the company. On two staged workbenches under the striking yellow Brand Canopy, Kärcher shows how solutions for the future are explored and how new products emerge from ideas. And should the desire for immediate do-it-yourself awaken: the testparcours offers all possibilities for proper cleaning - from the high-pressure cleaner to the communal sweeper.

A yellow ribbon depicting milestones from the company's history leads visitors into the "Gallery of Excellence". The gallery exhibits the outstanding company performance and tells the stories behind it. Floating on a bridge, this outwardly closed space illustrates the company's values and underlines the entrepreneurial excellence of Kärcher.