Trade Ministry Baden-Württemberg

Baden-Württemberg House EXPO Dubai

A global stage for the Baden-Württemberg Spirit

Baden-Württemberg is the only federal state in the world to have its own pavilion at the Expo in Dubai – an unparalleled opportunity to present the state´s unique innovation ecosystem to visitors from all over the world.

192 pavilions will be competing for the biggest, most spectacular presentation – the Baden-Württemberg House takes a different approach and contrasts with deceleration, calm, precision, and with a smile. The exhibition in the pavilion combines innovation, creativity, commitment, free thinking and cultural heritage to create a unique platform. It shows which framework conditions are suitable for producing solutions for the future. Selected companies from Baden-Württemberg will interactively present their concepts and ideas and offer visitors exciting insights and the opportunity for professional exchange. It is a strong, multifaceted network that connects players from business, science and civil society in a special way.


The path through the exhibition begins in an atmospheric forest on the pavilion´s upper floor. This path with its exploratory character gives visitors insights into the special quality of life in the state of Baden-Württemberg. They will experience nature and culture, but also how people live and work here. The use of wood as an important building material in the construction of the Baden-Württemberg House is presented and illustrates the high importance the state places on sustainability.


In a small clearing at the center of the forest, visitors will encounter a group of exhibits from science, art, culture and technology from Baden-Württemberg. They embody the special spirit of the state and stand for the interdisciplinary network and mutual exchange: a recipe for Baden-Württemberg´s success with innovation and inspiration in the past, present and future.

The basis is always a stable set of values - the freedom of thought, art and science.


At the center of the exhibition lies the "Source of Innovation", the symbol of the country's innovative power. It projects a large network of light into the space through which visitors move. On its surface, the Source opens views into special milestones in the history of innovation in Baden-Württemberg: with people, innovations, stories and ideas, the BW spirit comes alive in the Source. The space´s extraordinary atmosphere invites visitors to pause and let this "spirit" take effect. It is a source of thought and inspiration and a place to decelerate, a contrast to the loud and colorful Expo world outside the pavilion.


In the "Field of Innovation", individual projects and initiatives from Baden-Württemberg can be explored at interactive stations. The focus is on innovative solutions and ideas in the fields of infrastructure, mobility, architecture, Industry 4.0, energy, AI and bio-economy. The strong interdisciplinary networking spirit in Baden-Württemberg that makes such innovations possible becomes evident. Seemingly endless, the network and the exhibition continue in the space, creating a magical atmosphere. Baden-Württemberg as an innovative ecosystem - a vibrant, constantly changing network - becomes tangible.

Connecting Minds, Creating the Future: EXPO DUBAI 2020

The world exhibition Expo 2020 will take place in Dubai. The motto is "Connecting Minds, Creating the Future". Due to the Corona Pandemic, it has been postponed for one year and will now open in October 2021. Milla & Partner has been commissioned by the Baden-Württemberg Ministry of Trade to design and implement the pavilion exhibition following a tendering procedure. Responsible for the construction and operation of the BW Haus is Baden-Württemberg Expo 2020 Dubai GmbH, which is managed by its shareholders, the Baden-Württemberg Chamber of Engineers (INGBW), Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG (FWTM) and the Fraunhofer Institute for Industrial Engineering IAO.

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