Global player Goodbaby premieres in Cologne
The Shanghai-based Goodbaby corporation, one of the global players for baby and child products, introduced itself to their European clientele on the occasion of the Child + Youth 2014 trade fair.
The design of the stand created by Milla & Partner for this premiere emphasized the high standards of the company as manufacturer and host and their strong market position.
The exclusive stand surrounding provided a warm welcoming framework whilst ensuring a quiet and protected atmosphere for top-level discreet business discussions with trade partners.
Signalling in luminous corporate orange, the welcome portal lured visitors inside the stand - to the lounge, as well as to the exhibition area with selected exhibits from the Goodbaby brands.
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Photo: Ralph Richter
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Photo: Ralph Richter
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Photo: Ralph Richter
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Photo: Ralph Richter
Services
- Development corporate architecture
- Concept, design, planning and construction supervision of the stand
- Design of brand and product communication on the stand
- Adaptation to different floor plans and stand sizes for international and regional trade fairs