NEW EXPERIENTIAL SPACES WITH STRONG FUTURE PROSPECTS

More than ever, we are merging our 30 years of innovation-driven expertise in spatio-temporal experiences with virtual space, creating new experience formats: digital, hybrid and analog. The quality of the encounter, the inspiring power of the experience and the opening up of new spaces of possibility will continue to take centre stage without restriction.

All considerations begin with the question of which (business) relationship to establish, maintain or fuel. For each relationship, a space of trusting encounter must be created. The core element of effective communication for encounter is the lively dialogue between people. Virtual formats must be oriented towards people and their sense of reality – and create space for perception, cognition and participation, for immediate reactions. From these insights, we develop formats, not vice versa.

Hybrid Spaces as places for experience and collaboration: The Smart Life Lab for Bosch

Disruptive event concepts as blueprint for virtual experiences: The Service Summit for Mercedes-Benz

What counts is the story: no experience without rich and thrilling narration. When space, narration and visitor journey become one, lasting and formative experiences are created. We develop virtual spaces with intuitive orientation, for exploration, with a playful fun factor. Moments that create a strong sense of community.

Narrative Spaces and Gamification as a benchmark for virtual experience spaces: The Changi Experience Studio, METRO Unboxed and Fields of Ideas, the German Pavilion at Expo Milano.

When developing an experience, it is crucial to choose the right type of space and the right medium. A strong setting is still central. Re-inventing spaces that nobody has thought of sofar. Spaces nobody has use for (anymore), public space, space in motion. Augmented and virtual realities are of greatest potential when they allow things to become possible that were not possible before: lifting physical and temporal limits, and so overcoming current contact restrictions. Fascinating experiential architectures that are not subjected to the available space, materialities, budget or pure physics. Better for presentation, exploring, learning than would be possible in a physical space.

Shifting the boundaries of spatial experience: Feature "Expand Experience"

Virtualization strategies not only help to make communication agile, scalable and highly economical, they also make it crisis-proof in the current phase of lacking planning security. We analyse your communication tasks holistically and develop solutions that meet economic, strategic and factors of content and creative sustainability. Now, in an intermediate phase with complex requirements, and post-corona.

Brand Spaces are Safe Spaces! - In times when public meeting places are still closed due to the pandemic, brand spaces offer a variety of possibilities: to be present as a brand, to stay in contact with customers and to communicate topics and innovations to the market. Brand spaces offer a real future perspective: a very resilient platform with highly controllable conditions.
#LOOKINGAHEAD INSIGHTS: Brand Spaces are Safe Spaces

While the virtualization and hybridization of experiences can help to overcome the limitations imposed by the pandemic, the longing for real encounters, for immersive, multi-sensory experiences in space and time, is intensified. While it is not worthwhile to substitute what cannot or only poorly be substituted, we formulate concepts that offer a strong perspective for a powerful and sustainable restart. If you currently want to call the opportunities for encounter a resource: they have become scarce. Let us design them with high quality.

Sensitivity for quality: the fascinating Dance of Flowers