Road show

Celebrating responsibility

„140 years of responsibility. For the world of today and tomorrow.”

For the 140th anniversary of heating specialist Vaillant, Milla & Partner designed and realized the concept for a road show which premiered at a leadership meeting in Bonn. Ever since its establishment in 1874, Vaillant has assumed responsibility for its customers, employees and society with a view to the future. The road show´s motto: „140 years of responsibility. For the World of today and tomorrow.”

In the Future Studio: the visions of the world wide Vaillant community

The „Future Studio” inspires employees and business partners to look forward in a playful way and to share their own ideas with the Vaillant community. Using an iPad application developed for the Future Studio with a variety of illustrations as inspiration for possible scenarios, visitors can assemble their visions on various issues and bring them together like a stage setting. The accompanying exhibition is in the style of a closely decorated picture gallery. Among the aspects of „Yesterday”, „Today” and „Tomorrow”, three large picture frames introduce milestones, values and visions of Vaillant. Important contemporary events frame the company's history.

The Vaillant Hare on tour through Europe

A five-metre-high sculpture of the Vaillant Hare, part of the company's logo since 1899, was specifically designed as a spatial eyecatcher for the road show. After the premiere in Bonn, the road show travelled to many other locations in Europe until late 2014. Then, the green hare took its permanent place at the Vaillant Head Office in Remscheid.

  • Concept, design, planning and execution of the opening events
  • Concept, design, planning and execution of the accompanying exhibition
  • Accompanying internet communication on its own microsite
  • Design and construction of the hare super-sign
  • Organization of the road show through Europe with 18 locations

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